Nexcare Duct Tape Bandages

PRODUCT
Nexcare Duct Tape Bandages provide an optimal healing environment and help prevent infection through their heavy-duty duct tape with medical-grade adhesive.

STRATEGY
To shock the viewer visually through a comedic juxtaposition of manly hair and muscle on a young boy playing.

MEDIA PLACEMENT
Print Ads: Esquire, Maxim, Details and Life magazines.